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The way in which we perceive time, structure our time and react to time is powerful

communication tool. A variation in time zone is noticed through the world. The time difference
between India and America is ten to eleven hours. It may be possible that in a day we may work
in various time zones when we travel and interact with people from time zones different from

ours you might have notices that call centers having their clientele in America generally work at
night.
In India, people like to keep themselves free and go on vacation during festivals like

Diwali, while western countries people complete their commitments before Christmas to
celebrate the festival. Time perceptions can also be expressed thought punctuality, willingness
to wait, speed of speech or even the amount of time people are willing to listen.

According to chronemics, the timing and frequency of any action as well as the rhythm of
communication within and interaction contribute to the process of nonverbal communication.

The conception of time differs widely in different cultures.
Time can be classified into several categories, including biological, personal, physical,
and cultural time (Andersen, 1999). Biological time refers to the rhythms of living things.

Humans follow a circadian rhythm, meaning that we are on a daily cycle that influences when
we eat, sleep, and wake. When our natural rhythms are disturbed, by all-nighters, jet lag, or

other scheduling abnormalities, our physical and mental health and our communication
competence and personal relationships can suffer. Keep biological time in mind when you
communicate with others.

Personal time refers to the ways in which individuals experience time. The way we
experience time varies based on our mood, our interest level, and other factors. Think about

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